DAZE

DAZE is a playful sparkling soda concept inspired by sunny days, bold fruit flavours, and a little everyday escape. Its identity combines vibrant colours, expressive typography, and fruit illustrations to create a fresh, energetic personality. The range features five flavours: Orange, Cherry, Lemon Lime, Peach, and Dragonfruit. Each has its own colour and illustrated fruit artwork, from bright citrus orange and refreshing lime green to soft peach, rich cherry red, and vibrant dragonfruit pink. For this project, I developed the logo, colour palette, can packaging, and campaign visuals. Consistent typography and layouts connect the flavours while giving each its own character.