Explore Mori Lab’s visual language through an experimental poster design. The challenge was to rhythmically combine typography, scale, and color: Inspired by the calm strength of wood (“mori” means wood in Japanese) and the sensory experience of vegan matcha indulgence. It’s all about capturing the texture, warmth, and emotion of Mori Lab’s world: cookies, vibrant green tones, and handcrafted drinks that feel both modern and grounded in nature.